The colour red is once again in fashion at the Central Flower Market. During the month of May, new actions were undertaken to promote the Red Point, with the aim of creating loyalty among current customers and attracting new clientele.
The Central Flower Market backed the blood donation campaign which took place at Barcelona’s Hospital de Sant Pau on 23 and 24 April.
On 17 April, Jordi William Carnes, deputy mayor with responsibility for Finance and Economic Promotion and chair of Mercabarna, and Joaquim Llena, the Catalan Minister of Agriculture, Food and Rural Action, visited Mercabarna.
The following interview took place barely a month after Montserrat Gil de Bernabé had taken office as managing director of Mercabarna. Her professional achievements have given her a thorough knowledge of the workings of the different links in the food chain. She is now putting this professional expertise to Mercabarna’s benefit.
The Llobregat corridor is the highest-density goods traffic axis in the Barcelona Metropolitan Region. Some 100,000 lorries currently travel along this highway network (from Abrera to the Port), where the principal logistics nodes are concentrated: the Port, Airport, and Logistics Activities Zone (ZAL) and numerous industrial estates.
Over 300 business owners from Mercabarna’s different activity sectors attended a testimonial dinner in honour of Jordi Maymó, former managing director of Mercabarna.
Wholesale fish-business owners from the Mercasa central wholesale market network now have a common space on the Internet. This, the first ‘virtual community’ for sector professionals, is an initiative by the National Association of Spanish Fish Wholesalers (ANMAPE), with the joint collaboration of the Ministry of Agriculture, Fisheries and Food.
Cerdà Institute at the request of the Fresh and Frozen Fish and Seafood Wholesale Consignees’ Guild of Barcelona and Province (GMP) and Mercabarna, the aim of which was to discuss the most appropriate business schedule for purchasing and selling.
On 30 March, Mercabarna and the Wholesale Business Association (AEM) celebrated the yearly Spring Festival. Some 500 florists took part in this event, the aim of which was to present the latest floral trends, techniques and products to help celebrate St George’s Day, Mother’s Day and weddings.
What properties do micro-vegetables have? How are germinated products cooked? What is a Venus’s flower basket? On 8 April more people began to have answers to these questions, thanks to the tasting workshop on micro-vegetables, germinated products and flowers organised by the fruit and vegetable firm Cultivar.
