As part of the strategy to continue strengthening the international activity of the companies at the site, the Mercabarna Export Cluster has asked the Barcelona Chamber of Commerce to carry out some market studies about the distribution of food in Algeria and Germany, which were highlighted by the firms in the Cluster as countries of great commercial interest.
Specialist trade fairs are a good opportunity for Mercabarna to share with a professional audience its plan to become the Food Hub of the Mediterranean. This is why Mercabarna took part in two international sector trade fairs held during the months of May and June: Medfel and the International Logistics Exhibition (SIL).
The Alimentaria 2014 Exhibition, which took place in Barcelona between 31 March and 3 April, was an excellent platform for Mercabarna to present professionals from Spain and abroad with the globalisation projects being promoted at the Food Unit.
The city of Perpignan (France) will host Medfel, the trade fair specialising in the distribution of fruit and vegetables aimed at sector professionals from across the Mediterranean area, from 13 to 15 May.
Mercabarna has launched a pay wifi service that will allow all users to log onto the Internet at maximum speed and without interruptions from anywhere on the food estate.
The Fruit Logistica fair, held in Berlin each year, is the most important meeting point for fruit and vegetable professionals from around the world. This is shown by figures such as the nearly 2,500 exhibitors and the 58,000-plus visitors from 130 countries at last year’s event.
Mercabarna wants to make it easier for Food Unit firms to access international markets. To that end it has implemented the “Mercabarna Export” cluster, an initiative which, through collaboration and the establishment of synergies between companies, organisations and institutions, will help them export more and in a better way.
Mercabarna, the Fish Wholesalers’ Business Association (GMP) and 10 companies that operate out of the food estate will be present at the Seafood Barcelona trade fair, set to open on 22 October, under the brand “Fish from Mercabarna”.
Mercabarna is currently in the process of creating its own brand culture with the capacity to effectively communicate the values of the Food Unit, that is to say, the values that identify it and set it apart from the rest. So far this process has already produced one tangible element: the new Mercabarna logo.
The Seafood Barcelona Trade Fair will be held once again on 22-24 October at the Gran Vía de la Fira congress centre in Barcelona, following a first edition which surpassed all expectations in terms of numbers of visitors. This year’s goal is to continue to establish the event as an important place for professionals in the fish and seafood sector in southern Europe and the Maghreb to meet and do business.
