From 18 to 20 October, Mercabarna, the Association of Fruit and Vegetable Wholesalers (AGEM) and the Port of Barcelona jointly took part in the most important fruit and vegetable trade show in the sector in Spain. Mercabarna's campaign to promote the sale of organic food was first publicized at the event. Similarly, with its presence at Fruit Attraction, the spotlight fell on the Food Unit's leadership in exports of fruit and vegetables to the Mediterranean area, a consequence of its location and the wide range of products it markets.

In this regard, around fifty B2B meetings were organized at the Mercabarna stand, bringing together international purchasers - from France, the United Kingdom, Italy, Poland and North Africa - and wholesale companies from the food park. 

The 50th anniversary celebration and a conference

On 18 October, to mark Mercabarna's 50th anniversary, a glass of cava and a slice of cake were offered to people who visited the stand in the course of the afternoon, many of whom formed part of the twenty companies from the market attending the fair. In addition, Mercabarna once again took part in the Forum Innova, with a talk on business opportunities related with new formats for fresh products.