Mercabarna, the Fruit and Vegetable Wholesalers' Association (AGEM) and the Port of Barcelona participated jointly under the umbrella of Cataluña-Prodeca in the Fruit Attraction trade fair held in Madrid from 15th to 17th October.

To the over 41,000 visitors from 80 different countries who attended this fair, Mercabarna demonstrated the strengths, namely variety and quality of supply, powerful associated logistics, etc., that allow it to position itself as the Food Hub of the Mediterranean, or in other words, the main platform for the importing and exporting of fruit and vegetables in southern Europe. 

Many professionals visited the stand to find out about the more international aspect of Mercabarna, and more than fifty of them, mainly from Italy, Poland and Russia, showed more specific interest in establishing business relationships with companies from the enclosure. 

Mercabarna also took advantage of the Fórum Innova series of conferences, held as part of the fair, to explain its operating model. Through the presentation "Mercabarna, Food Hub of the Mediterranean-Barcelona", given by the Director of Operations and Communications, Ingrid Buera, there was discussion of the projects that are being promoted in terms of infrastructures, clusters and social responsibility, as well as other aspects that make Mercabarna an innovative market and a leading one internationally.

Strong involvement of companies in Fruit Attraction
The great importance of this trade fair within the sector has led to horticultural firms from the enclosure having a strong presence once again this year. In total, 18 companies took part in Fruit Attraction with their own stands which served as a meeting point with customers and suppliers and a chance to showcase their new products and formats.

See the photo gallery for Fruit Attraction in Mercabarna's Flickr.