The AGEM presented the initiative on 26 October to ten journalists. As representative Jordi González explains, “We continue to support actions that help maintain fruit and vegetable consumption. In this case, we are doing it by emphasising the relationship between nature’s autumn colours and the flavours of autumn fruit and vegetables.”

During the presentation, association representatives predicted positive growth for the consumption of the products featured in the campaign.
Further information on the initiative can be found at: www.lafestaalataula.com and on Facebook (www.facebook.com/fruitsdetardor).