Nine of the leading specialised greengrocer chains in the Catalan region have created the business association, Fruital. The overriding mission of this body is to join forces to secure initiatives before public and private bodies, to improve services to the end consumer, to promote campaigns to encourage consumption, and to collaborate with the administration to guarantee that these shops comply with employment and administrative regulations and that the products they sell are in line with legislation governing quality, hygiene and traceability. Six of the members of this new body have their central warehouse at Mercabarna and, for this reason, Fruital has set up its head office in the Banks building in this Food Unit.