The Zespri brand of kiwis carried out a promotion aimed at Central Fruit and Vegetable Market buyers on 11 and 12 January. The goal was to provide retailers with advertising material (calendars, posters, reusable shopping bags and so on) to decorate their shops or hand out to customers. To this end, Zespri set up seven promotional stands in the Market’s different pavilions to distribute the material and provide information on other promotions and draws.

This campaign has run in 14 other wholesale markets in Spain, including Mercamadrid, Mercavalencia and Mercasevilla.