In September, the Spanish Association of Market Fish Wholesalers (ANMAPE) and the Spanish Fishing Federation (CEPESCA) staged a campaign in various Spanish municipal markets to promote the consumption of fish. This project was also supported by the Spanish Fish and Seafood Market Regulation and Organisation Fund and the European Fisheries Fund.

In Barcelona, the Association of Fresh and Frozen Fish and Seafood Wholesale Dealers (GMP), as a member of ANMAPE, was responsible for promoting this campaign, which took place in the Santa Caterina, Boqueria, Sants and Concepció markets. Based on the slogan ‘Mmmm... I’m delicious!’ "healthy-looking" product promoters handed out leaflets, merchandising and recipes to raise awareness of the products from the sea and their healthy properties.