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Barcelona WUWM Conference

Barcelona WUWM Conference

From April 16-18, Mercabarna organize the 33rd Conference of the World Union of Wholesale Markets (WUWM), which in this edition will focus on the theme "The markets of the future: responsible and efficient". At the same time, the 41st edition of the Alimentaria Fair, a point of reference for the world food industry, will be held.

Conference theme

The conference will analyse the corporate social responsibility in wholesale market management, in a highest level forum in which the future challenges faced by the wholesale markets will be analyzed.

More information about the conference

Programme

Inaugural session. The markets of the future: efficient and responsible.
Session 1. Socially responsible markets.
- Presentation: Fresh products as the basis of gastronomy.
- Round table: Markets as spaces that generate jobs and training as key strategies.
- Presentation: Retail markets as spaces for social cohesion.
- Presentation: The fight against food waste.
Session 2. Efficient markets.
- Round table: Environmental efficiency and efficient mobility.
- Presentation: The digitalisation of markets.
Session 3. New consumers, new channels and new alliances.
- Presentation of the study “Keys to adapting markets to demands of the new consumer of fresh products from Europe, USA and Asia”.
- Presentation: Strategic alliances for surviving in a global world.